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Work samples

Click on the headers below to peek at a few samples from my portfolio.

CARLING direct mail


DFA LAW advertising


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COPY EXCERPTS


TRAVIS PERKINS LETTER TO TRADE

"Plan a great finish in kitchens & bathrooms. Start with our showrooms.

Customers coming to you with sketchy ideas for a kitchen or bathroom? Must drive you mad. So where do you go from here? How about your local Travis Perkins showrooms?
Your customers won’t fail to be inspired. Loads of quality-made kitchen and bathroom ranges on display - in distinctive styles and finishes to suit every budget. All from top manufacturers they can trust.
I’m sure you’ll agree, nothing beats our showrooms for giving a customer a hands-on feel of what would work best for them..."

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LEARN IT! POSTER

"Learn IT! Your pace. Your space.

[IMAGE: PERSON RELAXING IN A HAMMOCK WITH A LAPTOP]

Learn IT! gives you the freedom to study at a time and place that suits you, whether online (at home or at work), or at our friendly Learn IT! centre. Plus the fantastic choice of 600 courses (from total beginner up to advanced level) in a wide range of subjects including IT, business, management, automotive, numeracy and literacy. Whatever skill you need we do everything to help you Learn IT!..."

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QPI BROCHURE e)

"The cheapest rarely turns out to be the smartest.

[IMAGE: BOLTS OF CLOTH]

Indemnity insurance is one of the most important investment decisions a legal practice has to make. After premises and staff, it's your second or third highest cost. So choosing a provider is something you can't afford to make lightly.
Policies may look identical but simply choosing the best premium in a competitive market is a false economy. Especially considering your practice could be at risk with the prospect of higher costs when claiming.
Unlike most brokers, we work almost exclusively with the legal profession. Employing experts from legal and insurance backgrounds we know both markets inside out. So we're able to strike the right balance between the cost of your premium and the level of protection it provides. Expertise you should expect."

"Protection is nothing without the right care

[IMAGE: THIMBLE]

What matters most is that you're properly covered. Unlike many larger insurers we get to know you personally. So we can assess and prioritise areas of risk to act much more effectively on your behalf.

Experienced in both insurance and legal fields we understand the issues your business faces. And by handling every aspect of insurance we smooth every step. From arranging cover…managing risk using a proactive approach…handling claims… to simplifying renewal. It also means even if the matter is complex, such as mergers and acquisitions or activities overseas, you get straightforward practical expert advice to help."

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WEB COPY

I've written web copy for all sorts of companies and brands including:
     

Informative site promoting applications and benefits of composition leather

Researching and writing all copy from scratch

Legal services company offering credit agreement checking

Rewriting and editing existing content

Bailiff and enforcement company

Rewriting and editing existing content

Modular building design and build firm

Writing new content and rewriting supplied copy

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MAGAZINE COPY  

UNILEVER NAME (North Africa and Middle East)

Our NAME magazine

KONE

ACCESS magazine

Quarterly magazine covering company news, events, marketing campaigns and feature articles. Issued to Unilever employees and business partners across 16 countries.

Writing articles from raw information, carrying out research and rewriting and editing supplied copy.
Sixteen-page quarterly magazine from one of the world's leading providers of lift and escalator solutions. Featuring company and industry news, it is sent to 4500 clients, architects and specifiers in the Middle East.

Writing articles from raw information, carrying out research and rewriting and editing supplied copy.

Sample issues not available online due to publication restrictions